For your next app localization, choose Japanese

Android  |  March 6, 2013  |  3 responses  

I was just browsing around when I found this article from App Annie, stating that last November Japan exceeded the US in Google Play revenue. This means, if you normally just publish apps in English or Spanish, you’re missing out on a huge market. I personally have tried to include as many Western languages as possible in my apps and never really considered including Eastern languages.

If you can choose a second localization, go with Korean. In Q4 of 2012, Japan and Korea together accounted to close to half of all Google Play revenue (here). Half! That’s huge. It seems that if your app is not localized to these languages, you’re leaving money on the table.

A very quick and temporary solution to this? Make sure your app names and descriptions are in Japanese and Korean in Google Play. You can easily do this from within the Developer Console. This way, at least if people are using keywords for searching in Play, your app name and description may pop up.





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